THE WAY BUSINESS IS DONE IN INDIA

This incident happened three months back . Suddenly i felt its very important to write abt this incident .

I was in the organizing committee of state Under-7 boys and girls Chess
Championship . IIT Saarang the cultural event of IIt - the best college in town was happening then . I had to miss it for i was deserious of earning some bucks then .As this is a event for kids and chess is not an enthusiastic sport sponsors dont come easy .I understood the way people do business during this event better .

I have organized two three events in my coll . Luckily we had contacts and sponsorship came easy . Though we could not make profit we could atleast break even and conduct the event at fairly high level .

In this event i was asked to try out for a few sponsors - fiven contact number of various organizations related to Kids and Chess .As I am just a young dude i dont have any contacts of any high level officials in any organizations .I was given a negative reply in all the organizations i approached . I wondered why ? I am not a very god marketing person , but i am sure people should have contributed atleast a few thousands with the way i spoke .

Then I was given contact Of the head of an Organization which trains people for Call centre jobs .Their field of interest is entirely different from chess or U-7 age group kids . I wondered why he should sponsor such a event . After talking with the head for some 10 min asusual he said no . He was very hostile to me . This was not surprising as i did not expect him to sponsor .

Then I told him I was sent my Mr. Ebenizer ,the head of Organizing committee.Now Mr. Ebenizer had met him in church and they went together for a prayer meeting in Bgl the previous weekend. When he came to Know it is Mr.Ebenizer who needs help he immediately agreed to sponsor . All the concepts of sponsorship that i had learnt - like mutual benefit - brand image building -all got shattered ..

Only then I realized that sponsorship is mutual favour .OrIt is given to people only in the same caste and religion . I got that sponsorship just cause both Mr. Ebenizer and the head of the organization visit same church every sunday I do it for me this time U do it for me some other time .All this concept of Organization is thrown out .


So its important that u know big shots in each Organization and should be in a position to do some favour to them ..Or atleast know persons who can do favour to such persons ..It hurts to know that India is in such a bad state in 21st Century